TechCrunch is reporting that Twitter is buying Tween, a startup that makes clothing for tweens.
Tween was founded by a group of teenage girls and aims to help them find and wear fashionable clothes.
The deal would be the latest in a wave of acquisitions in the apparel industry that have seen companies like Zara, Zara+ and Gap buy companies to build out their online presence.
“Tween is the most popular girl’s fashion brand in the US, with more than 5 million followers,” the Wall Street Journal reported.
“We are excited to bring our vision of a new generation of fashionable clothing to the world.”
The acquisition is expected to close in the first half of 2021.
It would not be the first time that Twitter has invested in fashion brands, though, as the company bought the digital rights to the “Grammy Awards” for fashion.