Girls boutique dressers are back.
The boutique chain that opened a storefront in New York City in September was closed earlier this month after being plagued by controversy and litigation.
The chain, which also sold clothes at Nordstrom, was founded in 2007 by Lauren Conrad and Alexis Dolan.
Listed on the NYSE as an online shop, it is now sold online in stores, at flea markets, and on its website, which boasts about its “soul-crushing, baby-caring, all-natural, high-quality, eco-friendly beauty products.”
Dolan is the granddaughter of founder of the fashion company, Conrad.
The website says the brand is the first of its kind to be launched in a U.S. city.
Lauren Conrad said in a statement that “this is a bold move, but it’s the right thing to do for our business, our customers and our community.”
The new store will also include a second boutique that will be operated by a family partnership, which will be open for two years and include both a “baby boutique” and a “teen boutique.”
“The new stores will give the community and our customers more choices and more options,” Dolan said.
“The family is committed to providing our customers with the most affordable fashion in the world, and we’re looking forward to sharing the stories of our employees and customers.”
The brand’s new store location will also allow for a new location for the brand’s online store.
“We are excited to bring back our boutique to NYC and are working to find a new space in the heart of Brooklyn,” Dolasaid in a written statement.
Conrad, who is a partner at the investment firm New York, said in an email that the new store was a “natural step” for the company.
“We’re so grateful to Lauren Conrad, Alexis Dola, and all the hardworking people at NYS Family for all their hard work to make this happen,” Conrad said.
In a statement, the family said the “crisis of online shopping and the changing fashion landscape” has led to “a dramatic shift in the way people shop.”
The new brand will also offer its new line of baby boutique dresses and other items online for $39.99.