The Irish fashion industry has been a magnet for designers and brands since the dawn of time.
From the humble fashion label that once sold your grandmother’s sewing needles to the global brands that have created the best-selling fashion collections and fashion collections of the past 50 years, the world of fashion has always been a destination for fashion designers.
As the Irish fashion market has grown, so too has the industry’s influence.
From small fashion boutiques and vintage stores to big brands such as Prada, Tommy Hilfiger and Gucci, the industry has always had a wide array of creative outlets.
However, one of the most exciting areas of fashion design is the jewellers.
While the industry as a whole is focused on making it easier to buy a beautiful piece of jewellery, some of the bigger jeweller brands have embraced the idea of creating fashion-forward jewellery that is more affordable.
“I think the industry, in general, is looking at what the future is going to be and what we can offer and that is a beautiful way to bring something new and different to the market,” said Anna McGovern, owner of boutique jewellery store and jewellery shop, Jilly.
“It is exciting to be part of this.
“The jewellery industry has a really wide range of possibilities,” said John Breslow, co-founder of boutique boutique and jewellering store, the Glamour Store, which has opened a boutique shop in Dublin. “
Jilly, which is a family business, is all about doing that and creating something unique.”
“The jewellery industry has a really wide range of possibilities,” said John Breslow, co-founder of boutique boutique and jewellering store, the Glamour Store, which has opened a boutique shop in Dublin.
“From the small boutique that you can buy a few needles or an old sweater that is worth $10,000, all the way to the big brands, there is something here for everyone.”
The best part is the customers get to try out a new piece of their favourite piece of clothing and have it shipped to them in a couple of weeks.
“We were just trying to make it easy for people to get their hands on jewellery.” “
At the beginning, there were very few shops,” said McGovern.
“We were just trying to make it easy for people to get their hands on jewellery.”
By the mid 1990s, the number of shops in Ireland grew to over 60.
“The jewelling industry has evolved,” said Breslo.
“People want to buy things that are unique and unique items are the number one thing people want.”
However, as the industry grew, so did the supply of raw materials.
“For the first time, it was much more expensive to make a jewellery piece than it was in the mid-1990s,” said the co-founders of Jilly, Breslows and McGoverns.
The new demand for jewellery was met by the establishment of large, state-owned shops, such as the Dublin Gem Shop and the London Gem Store.
During this time, there was also a push by fashion designers to make their own jewellery designs.
“There were a lot of new designers coming in,” said Fionnuala McEwan, a fashion designer who has worked with Jilly and Bressells.
“They were doing everything from jewellery to necklaces, and then of course they were trying to reinvent fashion.”
But it wasn’t until the early 2000s that the jeweller industry really took off, thanks to the advent of the internet and a flood of high-quality designer jewellery and jeweller-made products.
Since then, the range of options for designers has expanded.
“Now we have a range of different types of jewelles,” said Ainslie O’Neill, CEO of boutique and jewelry store, Glamours, which opened a branch in Dublin in the summer of 2017.
“In some ways it’s the evolution of the industry and we are seeing designers like [the] John Lydon and Tommy Hilsellers, who have brought new elements to the table.
They bring a whole new dimension to what we have.”
And while the jewelling community has a wide range, there are some that stand out.
Jilly has been creating jewellery inspired by Ireland’s rich history and heritage for over 30 years.
“Every day we are able to create something special for the people of Ireland,” said O’Reilly.
And as the jewelled world continues to evolve, the craftsmanship of the pieces is only increasing.
“[The jeweller] is not only making the best of a bad situation but also giving back to the community by giving back and making a difference,” said E