How a boutique baby clothing brand is redefining the fashion industry
Posted On August 1, 2021
The boutique baby wardrobe industry has changed since it was founded more than 30 years ago.
In the early 1990s, baby clothes were an afterthought to the mainstream fashion market.
Baby clothes were designed to be worn in bed or tucked into an outfit.
They were not meant to be stylish or sexy, but rather to keep you cool during the cold months and warm up when you were out and about.
Now, as more and more women opt for fashionable baby clothes in the wake of baby showers, the fashion world is shifting away from traditional styles and more towards trendy designs.
As more brands enter the boutique baby market, they are also making an effort to offer new, fashionable and high-end designs.
A baby clothes store at a boutique in London in February 2017.
The latest trend for the baby boomers is a baby wash, with some brands offering high-quality fabrics, high-fashion styling and unique designs.
“I am not surprised at all by the trends,” said Ms Loughlan.
“The trends are there, they just take longer to develop.
We have seen a lot of baby clothes that are very popular with younger generations.
There are a lot more brands that are changing the way they dress.”
While baby wash may not be fashionable for everyone, the new trend is certainly creating a lot buzz among the younger generation.
Ms Loughlon said her baby wash line is now one of the most popular in the industry.
“The baby wash has become one of my favourites,” she said.
Her store has grown to be one of four in Melbourne and now offers baby wash and baby dress and baby bath services, including a spa and hot tub.
“It’s the best-selling baby wash in the world,” she explained.
“[Baby wash] is a luxury brand, and a lot has changed over the years, but the way you wash your baby is the same.
You just wash your clothes and put them in the dryer, and put the water out.”
Ms Louglan said the business has grown from one shop to a family-run business, and is still selling its wares.
She said the trend has created a lot excitement within the industry, with brands like Lush and Zara recently launching their own baby wash brands.
It’s a trend that’s only going to get bigger.
Read more: Baby clothes are a thing of the past, say fashion experts