Victoria’s Boutique Becomes New ‘Candy Girlz’ Boutique – Glitzy Girlz
Posted On July 19, 2021
A boutique of luxury goods and apparel has become Victoria’s new candy girlz shop, with the arrival of two more locations on the property.
The brand, known as “Victoria’s Boutiques,” is owned by former fashion designer Yael Zagorsky, who was also the founder of fashion retailer Stella McCartney.
Victoria’s is located in a shopping center on Victoria Avenue in Melbourne, about a five-minute walk from the Victoria Station station, and is the latest addition to the Victoria area’s emerging candy girl movement.
Zagorskys original Victoria’s boutique, which was in the midst of a renovation, closed in 2014.
Its opening at the Melbourne-based boutique’s new location, which is scheduled to open this year, was met with widespread fanfare in Melbourne’s candy girl community.
While the brand has seen its fair share of success in Melbourne as well as elsewhere, Victoria’s remains Melbourne’s biggest candy girl hub.
It has attracted hundreds of thousands of visitors to Victoria’s malls and restaurants, with many customers from all over Australia.
But Zagorasky’s success in Victoria, and his previous efforts to launch Victoria’s in the United States, did not take off.
“The market in Victoria has changed so much since the time I was in Victoria,” he told ABC News in 2014, noting that Victoria had a huge online presence and was able to tap into the likes of Instagram and Pinterest to attract more customers.
In an interview with The Wall Street Journal in 2015, ZagORSKY said he did not have a plan for the Victoria’s brand and was looking for a “big-picture solution.”
“I don’t think Victoria’s is a new thing,” he said.
“I don of course have a lot of ideas for what Victoria’s should be.”
The Victoria’s branch is expected to open in early 2019, but ZagORKSKY said his goal was to build a “global, global brand.”
Victoria has become the latest city in Australia to embrace the candy girl craze, with Victoria’s Candy Girlz, the nation’s first candy girl cafe, opening last year.
Australia has a large population of candy geeks and is known for its many unique and unusual sweets, as well.
Candy girls can be seen everywhere, from Victoria’s own Candy Girl’s Bar to Melbourne’s Victoria Circus, and are known to dress in various costumes.
Despite their popularity, candy girls still face discrimination in the world, with some people calling them “ugly,” “stupid,” and “slutty.”
However, Zaganas own candy brand, Victoria Candy, is changing that.
He is a global ambassador for the brand, which has become a popular part of Melbourne’s Candy Girls, and has recently released a book, “The Candy Girl Code,” that aims to promote the idea of candies as healthy choices and treats.
Follow Victoria’s candy girls on Facebook.