How to improve your business branding online and create an online presence
Posted On July 7, 2021
BUILDING A NEW CROWD: BUILD A NEW BOUTIQUE.
That’s the slogan the online retail giant wants to use to get more customers.
Its new initiative, dubbed “Boutique Logo Ideas,” is the brainchild of the digital marketing agency, Zacks.
In the brand new website, the company is hoping to bring a new dimension to its existing portfolio of online retailers.
But to do that, the firm has enlisted the help of brands including Macy’s, JCPenney, Urban Outfitters, Forever 21 and more.
“We believe this approach is a game changer,” Zacks CEO Mike Farr said.
“It has the potential to radically change how brands think about their online presence and create a much more dynamic brand experience online.”
The concept of “BOUTIQUES” is a reference to the four cardinal rules of branding, including transparency, transparency, authenticity and authenticity.
These four tenets have helped brands improve their online visibility and brand credibility, helping to boost sales and make their products more appealing to potential customers.
So what does a “BOUTSIQUE” mean in the context of online retail?
The phrase refers to the fact that each item is individually crafted, and each is made with a unique quality.
It is also important to remember that brands are not just trying to sell merchandise online, but they also want to create a brand presence online, so they need to build a reputation online.
“Boutsique Logo ideas are a great example of how brands can improve their brand identity by using digital branding to create an authentic, brand-driven online experience,” Farr says.
The idea for the brand was born out of a recent conversation with Zacks’ marketing manager, Dan D’Alessandro, who was tasked with building a brand identity for the online retailer.
He decided that the best way to build this brand identity was to develop a website that was more like an online store, with the goal of making sure the product itself was unique and valuable.
To accomplish this, D’Alo was looking to do a “boutiques” website.
That is to say, he wanted to use the brand name and branding of a brand to highlight the brand’s online presence.
“I was really inspired by the great online stores that had been built by people like Forever 21,” D’Ano said.
But he also wanted to bring his experience to the design, which was one of the first things that Farr and his team asked him to work on.
“Dan has an amazing background in branding and the internet, so he understood how to build brand identities that had value to customers and were unique,” Farp said.
So the team created a website, and then created a template for it to be created on.
They then used this template to create the brand logo that would be featured on the site.
After creating the logo, they then had to create brand guidelines that would guide their users to their store.
And finally, they had to add the brand to the website.
To make sure the site was well designed, the team also used an in-house design studio to help with the design process.
And then the site received a final approval from the brand manager.
“We had a lot of feedback from our customers,” Farg said.
The result is a brand that is very well-thought-out and is very unique.
But it’s also an online brand, which is important, because people have to be able to get the information they need, whether they’re shopping online or offline.
So to get consumers to trust your brand, you need to get them to trust the brand and trust your store.
“People are often going to trust brands with authenticity, but it’s important to be authentic,” Dampo added.
And that’s why the brand has to be very authentic.
“Authenticity means being authentic, and that’s what we try to do in every aspect of our business,” Dampedo said, adding that the company strives to always be authentic.
As part of its effort to build its online presence, the brand also has plans to open an e-commerce store later this year.
“There are some people that would never buy from us online, or wouldn’t want to, so it’s a bit of a gamble for us to go into this space,” Dampingo said of opening an online shop.
“But if we can do it, it’ll be a big step in helping our brand build a much better online presence.”
For more information on the brand, go to: www.boutiquekick.com/brand